FoodCo, one of Nigeria’s leading retailers and the largest supermarket chain in the South-West outside Lagos, has launched its 2024 Black Friday promo. The sales event runs from November 28 to December 1, offering substantial discounts on groceries, household items, toiletries, and more.
Funmi Aiyepeku, Head of Innovation, Growth, and Business Transformation at FoodCo, highlighted the significance of the event amid economic challenges. She explained that the initiative is aimed at helping customers save money while stocking up on essentials.
“For us at FoodCo, the Black Friday promo is a major touchpoint for connecting with our customers,” Aiyepeku said. “This year’s edition holds even more significance given the prevailing economic climate that has adversely shrunk household incomes. As a business that always puts its customers first, we see this as an opportunity to help our customers shop quality items at huge cost savings.”
Shoppers across FoodCo outlets in Ibadan, Lagos, and Abeokuta can look forward to free meal vouchers on certain purchases and significant markdowns on various products.
Established in 1982 as a fresh fruits and vegetable store, FoodCo has evolved into a diversified consumer goods company. With interests in retail, quick-service restaurants, manufacturing, and entertainment, it operates 22 outlets across Oyo, Lagos, and Ogun States.
The Black Friday promo is anticipated to attract shoppers eager to maximize savings on quality items during the holiday season.